{"id":3907,"date":"2024-01-03T12:08:32","date_gmt":"2024-01-03T12:08:32","guid":{"rendered":"https:\/\/www.cruisebooking.com\/news\/?p=3907"},"modified":"2024-01-31T09:22:46","modified_gmt":"2024-01-31T09:22:46","slug":"msc-cruises-launches-new-global-campaign","status":"publish","type":"post","link":"https:\/\/www.cruisebooking.com\/news\/msc-cruises\/msc-cruises-launches-new-global-campaign","title":{"rendered":"MSC Cruises Launches New Global Campaign"},"content":{"rendered":"<p><a href=\"https:\/\/www.cruisebooking.com\/cruise-lines\/msc-cruises\">MSC Cruises<\/a> has revealed its latest global marketing initiative, &#8220;For A Greater Beauty.&#8221; This expansive campaign is set to roll out across more than 30 countries, leveraging a diverse mix of marketing mediums.<\/p>\n<p>This comprehensive promotion strategy comprises various channels, including a television commercial, outdoor advertising, print ads in newspapers and magazines, and digital and social media platforms, as outlined in the company&#8217;s press release.<\/p>\n<div class=\"row\">\n<div class=\"col-lg-6 offset-lg-3\">\n<div class=\"articles-video-new\">\n        <iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"hide\" frameborder=\"0\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pV22IsQj1nc?rel=0&#038;controls=1&#038;showinfo=0&#038;modestbranding=1\" title=\"YouTube video player\"><\/iframe>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>The central theme of the campaign is to inspire people to embrace the joy of cruising, while fostering a deep appreciation and responsible attitude towards the oceans and the planet.<\/p>\n<p>The highlight of the campaign, a television commercial, was shot on board the <a href=\"https:\/\/www.cruisebooking.com\/ships\/msc-world-europa\">MSC World Europa<\/a>. The creation of this advert involved a collaboration with Dentsu Creative Italy and was directed by the acclaimed Australian filmmaker, Kiku Ohe. The production of the commercial was managed by Birth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSC Cruises has revealed its latest global marketing initiative, &#8220;For A Greater Beauty.&#8221; This expansive campaign is set to roll out across more than 30 countries, leveraging a diverse mix [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[481,494,495,60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>MSC Cruises Launches New Global Campaign | Cruise News<\/title>\r\n<meta name=\"description\" content=\"MSC Cruises has revealed its latest global marketing initiative, &quot;For A Greater Beauty.&quot;\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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