{"id":4309,"date":"2024-04-09T09:13:08","date_gmt":"2024-04-09T09:13:08","guid":{"rendered":"https:\/\/www.cruisebooking.com\/news\/?p=4309"},"modified":"2024-05-13T11:04:19","modified_gmt":"2024-05-13T11:04:19","slug":"celebrity-cruises-launches-new-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.cruisebooking.com\/news\/celebrity-cruises\/celebrity-cruises-launches-new-brand-campaign","title":{"rendered":"Celebrity Cruises Launches New Brand Campaign"},"content":{"rendered":"<p>Celebrity Cruises has unveiled &#8220;Nothing Comes Close,&#8221; its fresh branding strategy and identity, which was scheduled for a global debut on April 8 yesterday.<br \/>\n&#8220;Nothing Comes Close&#8221; is meant to shape the essence of the cruise line&#8217;s branding efforts, spanning from media campaigns and advertising to engagement with travel advisors and the on-board experience.<br \/>\n\u201cOur guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew to the excitement of entertainment and activities, guests tell us that \u2018Nothing Comes Close\u2019 to the way we make them feel,\u201d stated Laura Hodges Bethge, president of <a href=\"https:\/\/www.cruisebooking.com\/cruise-lines\/celebrity-cruises\">Celebrity Cruises<\/a>. \u201cOur new brand position packages this feeling in a memorable and compelling way.\u201d<\/p>\n<div class=\"row\">\n<div class=\"col-lg-6 offset-lg-3\">\n<div class=\"articles-video-new\">\n        <iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"hide\" frameborder=\"0\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ug4lMOjLFHk?rel=0&#038;controls=1&#038;showinfo=0&#038;modestbranding=1\" title=\"YouTube video player\"><\/iframe>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>With the innovative &#8220;True Eye View&#8221; technique, Celebrity\u2019s refreshed visual storytelling showcased the quintessential Celebrity vacation through the eyes of its guests.<br \/>\n\u201cThis isn\u2019t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,\u201d remarked Michael Scheiner, senior vice president and chief marketing officer, Celebrity Cruises. \u201cThe creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity Cruises has unveiled &#8220;Nothing Comes Close,&#8221; its fresh branding strategy and identity, which was scheduled for a global debut on April 8 yesterday. &#8220;Nothing Comes Close&#8221; is meant to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[481,52,494],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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