{"id":4924,"date":"2024-09-04T05:38:52","date_gmt":"2024-09-04T05:38:52","guid":{"rendered":"https:\/\/www.cruisebooking.com\/news\/?p=4924"},"modified":"2024-09-23T11:16:28","modified_gmt":"2024-09-23T11:16:28","slug":"hurtigruten-expeditions-renews-collaboration-with-sky-nature","status":"publish","type":"post","link":"https:\/\/www.cruisebooking.com\/news\/hurtigruten-expeditions\/hurtigruten-expeditions-renews-collaboration-with-sky-nature","title":{"rendered":"Hurtigruten Expeditions Renews Collaboration with Sky Nature"},"content":{"rendered":"<p>Hurtigruten Expeditions (HX) has announced that it has renewed its broadcast sponsorship of the Sky Nature channel for 2024 following a successful collaboration in 2022, as stated in a press release.<br \/>\nThe partnership, which was facilitated by Sky Media and brokered by The Media People, is intended to further promote HX\u2019s commitment to conservation and protection in the regions it explores, according to the company.<\/p>\n<div class=\"row\">\n<div class=\"col-lg-6 offset-lg-3\">\n<div class=\"articles-video-new\">\n        <iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"hide\" frameborder=\"0\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sSR7wggIwgc?rel=0&#038;controls=1&#038;showinfo=0&#038;modestbranding=1\" title=\"YouTube video player\"><\/iframe>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Suzanne Hall, European marketing director at <a href=\"https:\/\/www.cruisebooking.com\/cruise-lines\/hurtigruten-expeditions\">HX<\/a>, noted that the partnership between HX and Sky Nature had already been very successful, reaching 20 percent of adults with their campaign and increasing to 23 percent among those over the age of 55, a key audience for the company. She highlighted the strong synergies between HX and Sky Nature regarding their sustainability goals and reiterated both parties&#8217; dedication to protecting the natural world.<br \/>\nHall further mentioned, \u201cAt HX, we continue to strive to lead the way when it comes to sustainability. We were the first cruise line to remove single-use plastic from operations, and our hybrid-battery ships are helping us to reduce carbon emissions. We\u2019re looking forward to working again with Sky Nature this year and inspiring more people to engage with the natural world in a meaningful way.\u201d<br \/>\nKarin Seymour, director of client and marketing at Sky Media, added that HX&#8217;s decision to renew the partnership reflects the continuing power of television to build brand recognition and reach premium audiences. She emphasized that the collaboration, combining Sky Nature\u2019s world-class content with both companies\u2019 commitment to sustainability, would help position the new HX brand and engage viewers who are passionate about the natural world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hurtigruten Expeditions (HX) has announced that it has renewed its broadcast sponsorship of the Sky Nature channel for 2024 following a successful collaboration in 2022, as stated in a press [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[34,494,113],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Hurtigruten Expeditions Renews Collaboration with Sky Nature | Cruise News<\/title>\r\n<meta name=\"description\" content=\"Hurtigruten Expeditions 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