Celebrity Cruises has unveiled “Nothing Comes Close,” its fresh branding strategy and identity, which was scheduled for a global debut on April 8 yesterday.
“Nothing Comes Close” is meant to shape the essence of the cruise line’s branding efforts, spanning from media campaigns and advertising to engagement with travel advisors and the on-board experience.
“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” stated Laura Hodges Bethge, president of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.”
With the innovative “True Eye View” technique, Celebrity’s refreshed visual storytelling showcased the quintessential Celebrity vacation through the eyes of its guests.
“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” remarked Michael Scheiner, senior vice president and chief marketing officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”