Cunard has announced its 2024 lineup of travel agent familiarization (fam) trips, featuring four departures that will sail roundtrip from Southampton. These trips, scheduled from August to November, consist of four-night sailings with each accommodating 20 trade partners. During the trips, agents will be accommodated in Balcony staterooms or Princess Grill Suites. The program includes drink receptions, training sessions, specialty dining experiences, shore excursions, along with complimentary Wi-Fi and coverage of hotel and dining service charges.
Tom Mahoney, the director of UK sales at Cunard, commented on this development, “These familiarisation trips will provide invaluable insights into the incredible Cunard experience and what makes us truly unique. We appreciate how important it is for agents to get onboard, and with this announcement and our comprehensive ship visit program, we want to demonstrate an unprecedented commitment to our trade partners.”
The schedule for the fam trips is as follows:

• August 28 on the Queen Anne, sailing to Rotterdam
• September 11 on the Queen Mary 2, sailing to Zeebrugge
• October 13 on the Queen Mary 2, sailing to Hamburg
• November 15 on the Queen Victoria, sailing to Amsterdam

Registration for these trips is available through the Shine Rewards Club, with the exception of the September 11 voyage, which is by invitation only.