MSC Cruises has revealed its latest global marketing initiative, “For A Greater Beauty.” This expansive campaign is set to roll out across more than 30 countries, leveraging a diverse mix of marketing mediums.

This comprehensive promotion strategy comprises various channels, including a television commercial, outdoor advertising, print ads in newspapers and magazines, and digital and social media platforms, as outlined in the company’s press release.

The central theme of the campaign is to inspire people to embrace the joy of cruising, while fostering a deep appreciation and responsible attitude towards the oceans and the planet.

The highlight of the campaign, a television commercial, was shot on board the MSC World Europa. The creation of this advert involved a collaboration with Dentsu Creative Italy and was directed by the acclaimed Australian filmmaker, Kiku Ohe. The production of the commercial was managed by Birth.