The trend of guests pre-booking onboard experiences and making purchases via their mobile devices on Royal Caribbean Group ships is on the rise, according to Jason Liberty, the president and CEO.
Liberty noted a significant increase in onboard revenue in recent years, attributing this growth to new features that simplify the process for guests to reserve onboard activities ahead of their cruise. He emphasized that the company plans to further improve these capabilities in 2024.
He revealed that around 70 percent of guests reserve at least one onboard activity before their cruise. Furthermore, Liberty mentioned that about one-third of onboard purchases are now made through the mobile app, highlighting an increase in pre-cruise revenue for 2024, up by approximately 40 percent compared to 2023.
Liberty also pointed out, “As a reminder, customers who purchase onboard experiences before their cruise, spend about two and a half times more than those who do not buy pre-cruise.” This underscores the financial advantage of encouraging pre-cruise bookings for both the company and the guests.
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