Holland America Line has announced a new booking promotion called “Book Early & Save”, giving travelers the chance to enjoy extra perks when reserving select voyages for the 2026 summer season and beyond. The offer celebrates the cruise line’s recognition by Forbes Vetted as the “Best Alaska Cruise Overall”, further highlighting its strong ties to the region.

Guests who make their reservations by September 30, 2025, can unlock a package valued at up to $1,400, included in their cruise fare. This package offers multiple premium benefits, designed to provide travelers with greater value on itineraries to destinations such as Alaska, Europe, Canada, and New England.

Dan Rough, Holland America Line’s vice president of revenue management, said the honor from Forbes Vetted reflects the company’s deep connection to Alaska and its dedication to delivering one-of-a-kind experiences in the region. The new promotion is meant to reward early planners with savings and add-ons that enhance the overall cruise experience.

The line explained in its press release that the promotion gives travelers 60 percent off top amenities and comes with Holland America’s Best Price Guarantee. Depending on the voyage length, guests booking with the Have It All Premium Fare can enjoy:

• Up to $300 in shore excursion credit
• Up to three specialty dining experiences
• Free prepaid crew appreciation
• A complimentary upgrade to the Elite Beverage Package
• A complimentary upgrade to the Premium Wi-Fi Package

The perks are structured by voyage duration, meaning the longer the itinerary, the more onboard credits and dining benefits travelers will receive.

The deal covers a wide selection of itineraries, with Alaska cruises and cruise tours as standout highlights. Example departures in 2026 include:

A seven-day Alaska Explorer on the Eurodam, sailing round-trip from Seattle, Washington, on July 4, 2026.

A seven-day Alaska Inside Passage voyage on the Koningsdam, departing May 9, 2026, round-trip from Vancouver, British Columbia.

A seven-day Glacier Discovery cruise on the Westerdam, sailing May 10, 2026, from Vancouver to Whittier, Alaska.

A seven-day Fjords of Iceland cruise aboard the Rotterdam, leaving July 12, 2026, from Rotterdam, the Netherlands, to Reykjavik, Iceland.

A seven-day Canada and New England: UNESCO Sites and Quebecois Nights sailing on the Zuiderdam, starting May 2, 2026, from Quebec to Boston, Massachusetts.

In addition to Alaska, the promotion covers other destinations across Europe and North America, giving guests plenty of choices for planning their future vacations. Collectors’ Voyages, which combine two back-to-back itineraries without repeating ports, are also part of the offer.

It’s worth noting that the “Book Early & Save” deal is not valid for cruises that are three days or shorter, nor for Grand Voyages. But for longer trips and specialty itineraries, the promotion is designed to provide more value, combining upgraded amenities, specialty dining, and excursion opportunities.

Holland America Line emphasized that with the Have It All Premium Fare, travelers won’t just be booking a cruise, they’ll also be securing a more inclusive vacation experience. The offer provides added convenience and cost savings, making it especially appealing for those who like to plan their adventures well in advance.