Holland America Line proudly announced a second consecutive year of record-breaking Black Friday bookings in the United States. The company saw over 20 percent surge in booking volumes compared to last year’s record, extending to a remarkable 23 percent increase during the Black Friday to Cyber Monday period.

This surge was notably driven by guests eyeing summer getaways in 2024. Bookings for thrilling destinations like Alaska, Europe, and Canada/New England surpassed last year’s Black Friday sales, reflecting a keen interest in planning ahead for unforgettable journeys.

Gus Antorcha, president, Holland America Line said, “While some see Black Friday as a sign that winter is coming, our guests were dreaming about exploring summer destinations like Alaska, Iceland and Greece. Breaking Black Friday records two years in a row tells us that not only are guests excited to plan ahead for travel, but that they value Holland America Line’s award-winning service and carefully crafted itineraries that visit more than 100 countries.”