Royal Caribbean International has become an Official Partner of the Eurovision Song Contest for 2024 and 2025, as announced in a recent press release.

As a sponsor of the largest live music event in the world, Royal Caribbean is set to offer a range of experiences during the event, including brand visibility, promotion of the host city, and more.

The partnership will launch in time for the 68th Eurovision Song Contest, scheduled for May 2024 in Malmö, Sweden, and will be broadcast across 37 participating countries, attracting millions of online viewers. This event also coincides with the commencement of Royal Caribbean’s European season, featuring six ships departing from eight different cities in Europe.

Ben Bouldin, Vice President for Europe, the Middle East, and Africa at Royal Caribbean International, expressed enthusiasm for the partnership: “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, Executive Supervisor for the Eurovision Song Contest, also shared his excitement: “We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”

Information regarding ticket availability for the 68th Eurovision Song Contest in collaboration with Royal Caribbean will be announced in the upcoming months.